IDENTITY IS ART
ABOUT
MARA is a creative brand house directed by Carla García.
With a background in brand strategy, creative direction, and art, MARA works at the intersection of identity, culture, and visual expression.
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A SPACE WHERE BRAND STRATEGY MEETS CREATIVE DIRECTION
I share brand insights, visual thinking, and practical resources for conscious and creative brands straight from the studio.
SERVICES
NOT JUST SOCIAL BUTTERFLIES
Brand Strategy & Identity
Brand positioning & narrative
Naming & verbal identity
Visual identity systems
Rebrands & brand guidelines
Creative Direction
Art direction for brands & campaigns
Concept development
Visual storytelling
Campaign ideation
Brand Campaigns & Culture
Brand launches
Cultural & institutional campaigns
Festival & event branding
Government & social impact campaigns
Digital & Visual Systems
Web design & creative direction
Motion & animation direction
Visual systems for digital platforms
PORTFOLIO
SEE RESULTS,
SEE REINVENTIONS
AMONG OUR CLIENTS
PROUD TO HAVE CREATED PROJECTS FOR
TESTIMONIALS
STRAIGHT FROM THE FEED
“Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.”
JAMES SAHLEW, MN
“Share something positive a past client has said and encourage potential clients to get onboard...”
HALIT KEIGAD, FL
“This is the space to share a review from one of the business's clients or customers.”
MOIZ RUDENS, CA